LMU to cut 6 sports…What is happening?

Loyola Marymount University in Los Angeles, CA, recently announced it would be cutting men's cross country, men's rowing, men's track and field, women's rowing, women's swimming, and women's track and field at the end of the 2023-2024 season. What is happening? In addition to internal and external factors, the combined effects of NIL changes and the transfer portal are creating a perfect storm for non-revenue-generating sports at smaller schools like LMU, posing financial strain and a potential talent drain that is beginning to undermine the long-term sustainability and competitiveness of these programs.

NIL

Non-revenue generating sports at non-Power 5 schools face heightened vulnerability due to the impact of Name, Image, and Likeness (NIL) rules. Athletes in these sports may struggle to attract lucrative endorsement deals, especially when compared to their counterparts in high-profile sports.

NCAA Transfer Portal

The transfer portal adds an additional challenge, as talented athletes from smaller programs may seek opportunities at larger institutions with greater exposure, leaving non-Power 5 schools grappling to maintain competitive rosters.

More Questions

How many more schools will follow LMU’s decision and what implications does this have for other universities facing similar challenges or contemplating program cuts in the wake of changing collegiate sports dynamics? If schools choose to consolidate their programs, what steps can they take to ensure that the remaining athletic programs receive adequate resources and support to thrive in the evolving NCAA landscape? What strategies should non-Power 5 schools consider to navigate these changes and ensure their long-term competitiveness?

LMU cutting 6 sports after 2023-24 season - January 27, 2024, FoxLA.com

Amateur Collegiate Sports Is Dead... Act Accordingly - September 15, 2023, WeatherfordCapital.com