NIL's Impact on Olympic Sports: Why Federal Subsidies Could Be the Key to Survival
Mar 18, 2023; West Valley City, UT, USA; UCLA s Jordan Chiles, left, and Oregon State s Jade Carey share the floor event title during the Pac-12 Women's Gymnastics Championship at Maverik Center. Mandatory Credit: Jeffrey Swinger-Imagn Images / Jeffrey Swinger-Imagn Images
U.S. Olympic sports are facing urgent financial challenges as the new landscape of college athletics reshapes funding priorities. With Name, Image, and Likeness (NIL) rights and legal pressures diverting resources toward big-money sports like football and basketball, non-revenue Olympic programs hang in the balance. These cuts aren't just numbers—they impact America's Olympic talent pipeline, with 75% of U.S. Olympians coming through collegiate programs. If you're passionate about preserving the future of our nation’s elite athletes, explore why the article argues for federal subsidies as a critical lifeline. This thought-provoking piece sheds light on a pressing issue and offers real solutions to keep our Olympic dreams alive.